Remember when MTV showed cool, innovative videos that made you want to go out and buy records because you wanted to take the music you heard with you? Well, records are gone, MTV shows reality shows and it is easier to download for free than it is to go to the store and buy something. Well, there are still cool and innovative music videos out in the wild.

This video for the song ‘What’s It In For?’ by Sub Pop Record recording artist Avi Buffalo is one of them. Make sure you actually watch this one and not just listen to the music, in the beginning the visual effects are very subtle and very cool.